Sales Promotion helps you develop a loyal customer base. Promotion is a powerful way that helps customers to know about you and your brand. However, if something goes wrong the same promotion can permanently tarnish your brand reputation. Letting your customers test the product you launch after the proper quality check is an impressive way to gain popularity amongst your customers. Predicting what can go wrong and taking appropriate measures so that the things don’t go wrong can save your reputation from being tarnished. To have a knowledge of the probability of occurrence of such wrong actions is also very helpful. Despite the precautions if anything goes wrong, the best solution is to stay calm and hunt at a better alternative. It’s important to identify whether wrong promotions will cause small problems or have a catastrophic effect on the brand. One should base his promotion decision on this identification. Read more at: https://www.entrepreneur.com/article/279220