Most businesses nowadays set aside money for lead generation. This is useful for automotive brands where lead generation is utilized as a key tool to generate consumer interest, reach new buyers and develop internal CRM databases. Claudia Di Maglie (Head of Affiliate Marketing at iProspect UK), writes in her article about some points which can help a business generate lead in the automotive industry. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/lead-generation-top-5-tips-for-automotive-brands/1677