A Business owner wishes to know more about his/her's customers, wants them to keep visiting the business more, and increase the purchases. To achieve such goals, loyalty programs are created. So basically marketing strategies involve in getting the customers and getting them to return. Loyalty programs are structured marketing strategies. It is designed to encourage customers to shop at or use the services of businesses again and again. To know more visit at: https://www.business2community.com/loyalty-marketing/do-loyalty-programs-really-create-loyalty-02049183