It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at: