The product, service or program one offers is to help or reach out to the people who needs. So, choosing the platform wisely to reach out to the audience is important. One should be different in advertising or delivering promises. If one's marketing isn't different he will simply compete on price and compromise on quality thus starting a downfall. Instagram offers value in one's Instagram bio telling others why they should like the page and how will they be benefited. Using the power of hashtag, making sure that the posts and ads is about target audience, interacting with followers and convincing audience how one’s product can be beneficial is important. Following all of these will help one be the leader of the marketplace. Read more at: https://www.entrepreneur.com/article/293713