Nowadays marketing is data-driven marketing and the more data you have, it is better for the company. Big Data helps companies ranging from small companies to huge multi-national enterprises. Every organization should take advantage of big data and the value it brings. It helps in analyzing campaign revenue, survey responses, tracking social mentions and assessing buying behavior and is also essential to unlock insight into emerging trends to design future campaigns. Tracking conversations via social media enable businesses to find out when a topic is starting to trend and what their customers are talking about. Social analytics will therefore open the door to responsive product optimization. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/don-t-be-afraid-of-data-marketing-use-data-analytics-to-measure-progress-and-inform-strategy/1433