Mobile has dominated web traffic in 2014. It was found that 59.8% of UK web traffic was on mobile devices during Black Friday, followed by 55% on Cyber Monday. Customers are becoming more accustomed to purchasing at the click of the button. Maximizing the potential of the mobile device has also become very important. So, brands should capitalize this opportunity by providing more content, better audio streaming and second screen advertising. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/how-mobile-advertising-can-help-brands-to-steal-christmas-2015/1390