B2B firms can learn from the long journey of B2C firms with mobile apps and learn how to maximize customer engagement and revenues."-Uma Ganesh (CEO, Global Talent Track) Mobiles forced large B2C companies to make mobile marketing and apps as the integral part of their marketing strategy. Apps have already exceeded the web when it comes to consumer time spent. But in case of B2B firms, decision makers use traditional means rather than mobiles across all touch points, including apps, websites, landing pages, email and social media. In building an app, a company need to invest money. In order to make the app work for marketing, it is important to plan that will lead to convenience and customer delight. To know more, follow this link: http://www.financialexpress.com/article/industry/tech/success-with-mobile-apps-in-b2b-marketing/81549/