According to a recent survey conducted by Insights West and iamota found that people are using their smartphones than before. They also found that people were taking pictures (96%), accessing social media (77%), reading online news (74%), and checking or comparing prices of products while in store (57%). It was also found that 73% people use their smartphones to research products or services and 42% do it weekly. So, now it has become essential for brands to connect with their clients via mobile technologies. To know more, follow: : http://www.smallbusinessbc.ca/growing-a-business/mobile-marketing-you-can%E2%80%99t-afford-not