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	<h1>Necessary groundwork before approaching a Marketing Automation Vendor.</h1>
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			<span class="post-date">Jan 21</span>

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				Posted by <a href="/forum/user/431-nitin-sinha">Nitin Sinha</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p>Before you approach a <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">marketing</a> automation vendor, there is always some necessary groundwork to do. This is not only important to prevent making fool out of yourself, but also to get best out of the vendor. A vendor can only provide what you want, if you have 100% clarity of it. It is important to highlight your needs. Add-ons are always good if they make your work better. Keep the strengths and drawbacks of your old system in mind. A clear goal must be decided before starting the automation. Read more about it in the article written by James A. Martin (tech journalist and bloggerz) at: <a href="http://www.cio.com/article/3023570/marketing/12-questions-to-ask-marketing-automation-vendors-before-you-buy.html" target="_blank" rel="noopener noreferrer"> http://www.cio.com/article/3023570/marketing/12-questions-to-ask-marketing-automation-vendors-before-you-buy.html</a></p></div>

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		<a href="/blog/tags/advertising-1">
		<span itemprop="keywords">advertising</span>
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		<a href="/blog/tags/marketing-vendors">
		<span itemprop="keywords">Marketing Vendors</span>
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		<a href="/blog/tags/marketing">
		<span itemprop="keywords">marketing</span>
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		<a href="/blog/tags/automation">
		<span itemprop="keywords">automation</span>
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		<a href="/blog/tags/marketing-automation-vendor">
		<span itemprop="keywords">marketing automation vendor</span>
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