/home/leansigm/public_html/components/com_easyblog/services<title>Online-to-offline commerce: An Insight</title>
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	<h1>Online-to-offline commerce: An Insight</h1>
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			<span class="post-date">Sep 07</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">Retailers must capitalize on how their customers discover them. According to a research, it was found that digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015. Online-to-offline commerce, or O2O, refers to a business model that utilizes online <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">marketing</a> efforts that affect a shopper’s interaction with a physical store. Retailers must incorporate an O2O strategy to measure their effectiveness. There are different O2O models according to columnist Adam Weiss. They are: Printable &amp; Mobile Coupons, Local Offers, Card-Linked Offers, Location-Based Rewards and CRM matching. Read more at: </span><a href="http://marketingland.com/capitalizing-digital-trail-offline-purchase-2-141008" target="_blank" rel="noopener noreferrer">http://marketingland.com/capitalizing-digital-trail-offline-purchase-2-141008</a></p>
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		<a href="/blog/tags/card-linked-offers">
		<span itemprop="keywords">Card-Linked Offers</span>
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		<a href="/blog/tags/location-based-rewards">
		<span itemprop="keywords">Location-Based Rewards</span>
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		<a href="/blog/tags/printable-mobile-coupons">
		<span itemprop="keywords">Printable & Mobile Coupons</span>
	</a>
		<a href="/blog/tags/online-to-offline-commerce">
		<span itemprop="keywords">Online-to-offline commerce</span>
	</a>
		<a href="/blog/tags/o2o">
		<span itemprop="keywords">O2O</span>
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