According to John Sculley (entrepreneur and the former CEO of Pepsi-Cola and Apple) a drastic change is taking place in marketing with the expansion of incredible new technologies like big data, cloud computing and numerous miniature sensors as well as mobile devices, making customers smarter. Nowadays customers value each other's opinion more than the producers'. With the beginning of a big-data marketing era, the prospects for entrepreneurs to disrupt and build companies have improved because technology costs have reduced. Read more at: http://www.entrepreneur.com/article/238363
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Shift in Marketing Focus to Smarter Customers
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