According to a recent study, 50% of the consumers believe that their brands are clueless about how to reach them and only one in three customers believe that their brand understands them. According to Bill Carmody (CEO of Trepoint), the best way to understand the customer is by emotional intelligence. Emotional Intelligence refers to the ability to perceive, control and evaluate emotions. It is about being real, authentic and intuitive and also helps to develop digital marketing campaigns. Here are some tactics to implement emotional intelligence in digital marketing campaign:
• Understand your audience by using social listening tools such as Topsy, Hootsuite and Social Mention.
• Add value to customers rather than simply pushing your agenda. Adding value includes finding ways to enhance and improve the customer’s experience.
• Try to attract customers by thinking beyond benefits and features.
• Think ways to surprise or delight your audience rather than creeping them. This can be done by using predictive analysis.
• Respect when retargeting.
Read more at: http://www.entrepreneur.com/article/246390