In 2015 we will see the emergence of digital services like e-money accounts which is linked with debit and prepaid cards. It will be alternative to traditional banking throughout the world. It will emerge as a broader set of online and mobile payment options. Mobile payments and bio-metrics are also set to develop in 2015. According to a WorldPay survey, it was found that 49 per cent of European consumers would most like to see bio-metric payments emerge as a payment technology alternative. Businesses should ensure that they can offer the widest range of options and keep up with the market trends which in turn will help them to grow. Read more at:  http://digitalmarketingmagazine.co.uk/digital-marketing-features/trends-in-the-payments-industry-for-2015/1351