More customers mean higher profits but at the same time it gets difficult to keep contact with each one of them individually. On everyday basis, interactions take place between the sales manager a huge number of existing and potential clients. The information about them is stored in different files and it might get really confusing for them and lose a customer as a result.  The solution to this problem is the Customer Relation Management.  The CRM method is an automated method of sales management.  Human memory is not perfect, but with the CRM system any information will always be on hand. CRM allows to be always in touch with the customers, hence resulting in higher profits.

To know more visit at: https://www.business2community.com/b2b-marketing/4-reasons-why-crm-is-essential-for-sales-and-marketing-teams-02086135