The work of a customer advocate is to identify the right people to support your product, represent their company’s needs and create trust in your brand. They also speak to your customer with an insider’s view and share their personal knowledge and positive experience for your product with their coworkers. They also provide valuable feedback on what users like, what can be improved, or even what should be shelved. A customer advocate also helps generate new customers for you, in an effective way. The ideal customer advocate for your company has four main traits: dependable, sincere, passionate, and smart. Read more at: http://it.toolbox.com/blogs/itmanagement/four-traits-to-look-for-when-identifying-a-customer-advocate-70381