Nowadays apps have become an important in everyone’s life. New generation apps is changing how we consume media, do business and how we behave. App economy is growing at a fast pace in the mobile value chain. In 2012 the global app economy accounted for 18% of the combined app services and handset market and it is forecasted that by 2016 this contribution will rise to 33 per cent of the combined market, equivalent to half of the handset market, and the app economy is predicted to be worth $143 billion by 2016. Paulo Rosado (CEO of OutSystems), writes about the rise of app economy in his article link: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-app-economy/1334