TV is the giant megaphone- Isaac Weber (VP of strategy at MarketShare) of their marketing budget in these mediums of advertising. But according to a latest study by MarketShare a market analytics company,” TV advertisements has remained the most effective medium of advertisements.” According to the study, the premium digital video delivered higher average returns than short-form video content from non-premium publishers. TV is the only medium which maintains its effectiveness over five years while other media are declined by more than 10%. TV marketers can optimize their spending by leveraging data sources. To know more about the study, follow this link: http://www.adweek.com/news/advertising-branding/why-tv-still-most-effective-advertising-medium-165247