Any business needs to sell products and answer the need of their customers in order to grow their business. Every business need to quantify customer satisfaction, but, you need to collect data first to quantify customer satisfaction. This is where CRM comes in. CRM helps you pull in more profit and also helps in maximizing marketing tool. CRM can also look into the customer trend. A CRM system can record all your past interactions, meetings and even business presentations. It will not just collate and analyze data, but it can also group your customers into different segments based on their budget or preferences. So, CRM as a marketing tool, not only relies on the products or services you offer, but it also relies on actual customer feedback. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-maximize-crm-as-a-marketing-tool-70038