Business Plan is a systematic evaluation of the business goals, the reasons behind attaining them and tailoring a plan to reach up to them. The reason for the failure of many businesses is that they don't start with a business plan. It is essential as it helps in realizing the vision of next 2 to 5 years. So the start- up can always keep a check whether they are proceeding in the right direction. Must haves of a business plan are: Business Overview, Market Analysis, Marketing Strategy, and Financial Information. Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Write down about how you intend to make money, what will be your business model. Start with your company description. A thorough description of the business environment and analysis of its strengths, weaknesses, opportunities and threats supports its marketing strategy. Financial information, gives the details of how the company will run the finances in the upcoming years. Read more at: : http://yourbusiness.azcentral.com/four-major-types-information-presented-business-plan-9328.html