Social media platforms have become more established in society, and so its adoption and acceptance in social work have also become normal. It is important, therefore, that newly qualified social workers are encouraged to nurture their digital skills and consider the moral implications of using social media as an engagement tool. Social workers should communicate through social media more effectively. To know more, please the article by Denise Turner (An associate tutor and PhD student in the school of education and social work at the university of Sussex): - http://www.theguardian.com/social-care-network/2016/apr/07/social-workers-social-media

When we invest without using Twitter, LinkedIn and other social media, we are making a mistake that could deprive us of potential profits. Author "Brain D. Egger" recommended that we don't have to be a 'master of the universe' to know which social media tools can improve our research. o Twitter: - Financial bloggers and analysts use Twitter to let people know what they are thinking about stocks and news events. And there are cases where news break first for investors for social media. So, social media can be a way of becoming aware of what's happening in real time or the news becomes stale. Read more at: http://www.blackenterprise.com/money/how-social-media-tools-can-make-you-a-smarter-investor/

The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify  key performance indicators (KPIs)                                                                           2. Align social media goals with business objectives                                                          

  3. Set up Google Analytics to track conversions
4. Assign values to KPIs                                                                                                              

 5. Benchmark against competitors

 For more read:  http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

Social media feeds can provide a real time understanding of the current scenario. Even in high school context, social media can play an important part. Terror strike at school to suicide, trauma, we can surely defend them if we have subsequent update of malicious activity near school premises. Collecting students' online data isn't the only option. School boards in Canada employ a number of methods to tackle the issue of safety in schools. A safety monitor is essentially a trusted person students can come to if they have a problem. But poking nose into student’s wall or social platform is a choice of ethical issues. To read, follow: http://www.cbc.ca/news/canada/canadian-school-safety-social-media-monitoring-1.3479718

Social media is becoming valuable for law enforcement professionals, both in crime prevention and investigation. Use of social media is becoming important, but the question is how exactly it is being utilized to optimal effect in criminal investigations. It looks at current Law Enforcement practices and processes. This changed the landscape over the last few years. According to a study, there are more than 8200 likes on an average in any Police department's Facebook page which helps the officers to connect with the community. Read more at: http://www.weau.com/home/headlines/Importance-of-social-media-in-law-enforcement-373027831.html

Restaurants wants to get involved with their customers; so they use social media tools to get more patrons walking through their doors. Adding Facebook to marketing mix increase awareness about the restaurant, generate motivated engagement with food etc. Some important Facebook marketing tools are: - # Facebook marketing – It provides an opportunity for dining establishments to connect with their clientele.
# Cover Picture - Include delicious photos of food, or people having a good time enjoying a meal with friends. We could change our cover image whenever we have a menu change, and market the new items or specials.
Page Tabs - Use the tabs on Facebook Page to entice people to visit eatery. The first four tabs are important. They are - : photos of food, locations, food deals and featured menu items. Read more at: target=_blankhttp://www.singleplatform.com/blog/2016/2/26/8-ways-restaurants-should-use-social-media

Social media is one of the best ways for campaign managers, political analysts, news outlets or even marketers to understand and take action based on public sentiment about each candidate. Political candidates are using social primarily as a means to push mass messaging. They haven't harnessed social expanding potential to proactively join millions of relevant conversations. Candidates are also investing in talented team dedicated to publishing original content on multiple channels like using Snapchat for elections. To know more, please read the article by Monica Jacquez (Reporter) at: target=_blankhttp://www.kionrightnow.com/news/local-news/social-media-plays-vital-role-in-2016-presidential-race/38537622

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

To be ready for the next big trend or story, it is essential to build your personal brand online. To stay on track, good research and analytics is very important. If you are thinking of what's being shared on social media, there are many ways how your brand can take advantage of agile marketing. It can help in staying ahead of what is to come and be prepared for news and events. Today one needs to be active on social media and track content and trends. It is essential to build an audience. Knowing the need of the audience is a good start along with a flexible marketing plan. Few steps that can increase brand awareness are: - # Track the latest hashtags # Conduct thorough research # Be ready for change. As you involve agile marketing as a regular part of your personal branding strategy, it's good to remember that this is a process which involves careful attention and planning. To read more about agile marketing follow : http://www.business2community.com/branding/use-agile-marketing-bring-visibility-brand-01461244

Snapchat is a newly evolved relatively small social media platform with respect to Facebook and twitter. But it has almost 100 million users and growing at a fast pace. This social media app recently drawn mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing. Snapchat provides a effective marketing process because its messages have some expiry date. So day to day update is the key priority and which will increase salience by launching new videos. Snapchat's community and user experience encourage in-the-moment content. Authenticity is key parameter here. 

To read, follow: http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html

The way of taking a decision to buy a product has been changed. Now customers prefer and trust visual content that comes from real people over other forms of advertisements. It's an easy job for the company to 'like,' 'comment,' and share the photos customers post about their brand on social media. Juliet Carnoy (marketing manager at Pixlee) writes in her article about three user-generated content pitfalls they need to stay away from. These are: 1. don't forget to permit content, 2. don't feature only a subset of your customers, and 3. don't close off conversations. There are numerous benefits for incorporating user-generated content. Any brand can easily achieve great results by avoiding above mentioned mistakes. Read more at:http://www.socialmediatoday.com/marketing/3-user-generated-content-marketing-mistakes-avoid

Email is the oldest form of communication and email marketing is the 2nd most effective ecommerce marketing channel. According to a research it is found that email marketing has the potential to produce really great results, with an average ROI of $44.25 for every $1 spent and companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. To know more about retail marketing emails,

follow: http://www.business2community.com/infographics/3-ways-optimize-retail-marketing-emails-infographic-01552288#YSHjrIqEHIYEM4q7.97

Election month has again arrived in India with 5 states having their state government election. All the politicians are again targeting voters with all the means they can attract their votes. The medium which highly used now a days is social media. But with its rise, will bulk messaging and voice services of the campaign see the doom? The engagement through various social media has been very beneficial because of features like pictures, info graphics, tweets, polls. But how far social media can take you. Its reach is limited is limited to the internet and it's still not available to every corner of the country. So bulk messaging and social media needs to work hand in hand for a successful campaign. Read the complete article here: http://www.computerworld.in/feature/election-campaigns-should-we-vote-social-media-or-bulk-messaging-services

Social media is important for any business. It can help be to connect with customers and drive conversion rates higher. Most customer relationship management tools are incorporating social selling into their platform. But, many companies are not aware of the importance of incorporating social media into their platform. This article will help you to know about the factors why CRMs need to take social leads seriously. Read more at: http://it.toolbox.com/blogs/insidecrm/4-reasons-crms-need-to-track-social-media-73172

Nowadays, content distribution is important for any business. Ashley Taylor Anderson (Director of Content), writes about some social marketing tactics for content distribution. These tactics are - 1. Post multiple times on your own social channels, 2. Include a click-to-tweet in your content, 3. Share content with mentioned or quoted people in your piece, 4. Repost on social syndicates like Medium and Pulse, and 5. Post to social forums and communities. Read more at: http://www.socialmediatoday.com/social-networks/5-social-marketing-tactics-content-distribution

Isabella Andersen (Content Writer), writes about some tips to optimize your website for conversions. But, before that we must know the definition of conversion rate. Conversion rate is the percentage of website visitors who take a specific action, usually responding to your call to action (form fill, phone call, driving directions, purchase, etc.). The tips on how to improve your conversion rate are - 1. Have a strategy and a goal before you start building a page, 2. A/B test everything, 3. Optimize for mobile. Read more at: http://www.socialmediatoday.com/technology-data/5-tips-optimizing-your-website-conversions

Social media marketing is becoming important for modern business houses and it is about more than just setting up a profile page and posting the occasional update. The goal of the social media marketing is to build a bond with the audience, and to spread message through shares and reposts. Content is important but, the timing and frequency of posting matters a lot. Read more at: http://www.business2community.com/social-media/update-social-media-infographic-01544177#xexbEW2s1LgAGWXm.97

Nowadays, social media is much more than a marketing tool and most businesses are beginning to realize the power of integrating social media teams into their business. Social media marketers are the first points of contact with customers. They have conversations and audience data that can be used to create a better consumer experience. Author Dhariana Lozano writes in her article about some ways to use social media beyond marketing. They are - Product development, Feedback, Extend the Life of Content, and Testing & Borrowing Content for Offline Initiatives. Read more at: http://www.business2community.com/social-media/4-ways-use-social-media-beyond-marketing-01503766#1C1P7ukIEJ7h66ir.97

The most dynamic aspect in market is Customer. It is important for businesses to focus on customer experience. For this, not only offline experience works but digital experience is also equally important. To retain your customer and to build the brand, businesses need to think strategically:

• ·         No need to worry about price, since 56% of customers pay more to get better customer services, and are willing to pay upto 30%.
• ·          Make your website more informative and easy to access. Website is more a communication channel and not only a showroom.
• ·         Social media is ruled by customers, not marketers. Marketers need to connect with customers through social media not only for promotion but to get feedback, to get back to them as earlier as possible.
• ·         Personalization is everything. Give more personalized experience to your prospects and customers.

 We can say that marketer need to give a perfect mix, either it is offline or online experience for the customers. To know more go through the given link: http://www.cmswire.com/customer-experience/create-memorable-customer-experiences-with-these-strategies/