Social media is becoming the key factor in globalization. To sustain in this environment, corporates should follow the 4 C's of social media which are as follows-:

1. CONTENT: It demands fresh and original thoughts which create uniqueness and attracts people to like and share.

2. CONTEXT-:  Context is the direction to your content which explain where and how to carry your idea in social media

3. CONSISTENCY -: Consistency is key to everything in social media. It’s essential to be consistent.

4. CONNECTION -: Social media is all about building connections which if not done properly rise to fame won’t last long.

To know more, please read the article by Calvin Wayman (Founder of ThePeriscopePro.com and contributor at The Huffington Post) -:  http://www.huffingtonpost.com/entry/the-four-cs-of-social-med_b_9283708.html?section=india