In a recent study it was found that 38% of marketers plan to shift spend from traditional advertising to digital advertising in 2015, 42% are planning to do advertising with more B2C marketers, and 34% are planning to move spend to digital than B2B marketers. It was further found that marketers plan to allocate more budget on social media advertising, social media marketing, social media engagement, location-based mobile tracking, and mobile applications. Read more at: http://www.marketingprofs.com/charts/2015/26900/2015-digital-marketing-budgets-top-priorities-metrics-and-challenges