Social media has opened the gates of consumer data and outdated demographic advertisements. Companies can gain a lot of information on individuals through their social media accounts. Every post made, comment liked, or page shared gives an insight into who we are. New features also allow social media sites to learn why certain ads don’t appeal to us, and which ones we tend to react more. Managing vast information in a social media site is a complicated process. Read more at: http://www.socialmediatoday.com/content/using-data-better-social-retargeting