/home/leansigm/public_html/components/com_easyblog/services<title>Gauge Purchase Intent through Social Media Analytics</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>Gauge Purchase Intent through Social Media Analytics</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Jun 13</span>

			<span class="post-category">
				Posted by <a href="/forum/user/2262-rahi-bhattacharyya">RAHI   BHATTACHARYYA</a>				in <a href="/resources/sigmaway-blog/social-media">Social Media</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<p>Customers do online and offline research, take the recommendations of friends and family and go through product reviews before buying a product . This is where social media plays an important part in marketing. Brands find social media analysis necessary to quantify purchase intent. The three ways to get richer insights are</p>
<p>1. Analyze social media to understand the number of buyers interested in the product.</p>
<p>2. Buzz around the launch of a product reflects the purchase intent of the product.</p>
<p>3. Conducting a competitive analysis of the brands with the help of social media can help the brands to be better.</p>
<p>Read more at <a href="http://marketingland.com/social-shopping-use-social-media-analytics-quantify-purchase-intent-214173" target="_blank">http://marketingland.com/social-shopping-use-social-media-analytics-quantify-purchase-intent-214173</a></p>
<p> </p>
<p> </p>
<p> </p></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/brand-marketing">
		<span itemprop="keywords">Brand Marketing</span>
	</a>
		<a href="/blog/tags/social-media-analytics-1">
		<span itemprop="keywords">Social Media Analytics</span>
	</a>
		<a href="/blog/tags/social-media-reviews">
		<span itemprop="keywords">Social Media Reviews</span>
	</a>
		<a href="/blog/tags/purchase-intent">
		<span itemprop="keywords">Purchase Intent</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>