An article by Jaylee Miguel, lead community manager of Emoderation, talks about different new features of twitter like timeline changes, mobile updates etc. Now the key question is how brands can use Twitter's new features to their advantage? To answer this, she mentioned that brands can use the video sharing tool to communicate with competition winners in a creative way, thus raising awareness of new campaigns by tagging others. But she also spoke about how free tagging feature can create spam.
To know more about follow http://socialmediatoday.com/jaylee-miguel/2341916/how-brands-can-make-most-out-twitters-new-features