Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at: