Nowadays, the only goal of any inbound strategy is to educate the consumers with relevant information. But, the challenge is to figure out how to create content which will be interesting to target audiences. An inbound marketing content to be successful must speak about what the target audience likes the most. Social monitoring also helps companies to create more customers. Columnist John Donnelly III, writes in his article about three ways that social media analytics can transform boring inbound campaign into the dynamic, lead-generating tool. Read more at: http://marketingland.com/social-media-insights-goldmine-inbound-marketers-131015