In today’s world, online presence of business is a must have factor for its success. For this, each business has multiple social media accounts. Management of these social media accounts and thus, social media campaigns by businesses requires alignment of people in correct positions, budget, time and the goals of the organization. This in turn, enhances the output as well as presence of the business.
This article by Linda Philips, social media strategist, on socialmediatoday.com lists out the following must have tools with their benefits that businesses must have to manage their social media accounts efficiently:
- Buffer
- Social Hunt
- BuzzSumo Alerts
- SumAll
- Social Count
- Social Oomph
- Postplanner
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