When combined with direct mail, social media marketing can open the portal to a powerful promotional strategy? The three C’s of social media marketing make it clear that you really have nothing to lose – and everything to gain – by establishing an active, and lucrative, online/offline presence. 1.) C is for content: Being seen and listened to is everything when it comes to making an impact on your customers, and attracting new business. 2.) C is for Connecting: Research indicates that there’s every reason to believe that connecting with your customers through various social media channels will lead to greater brand loyalty. 3.) C is for conversions: Every conversion starts with a conversation, and there’s no better place to communicate regularly with your ideal market than at hangouts like Google, Twitter, Pinterest, and Facebook. Read more at: http://www.business2community.com/social-media/3-cs-social-media-marketing-01864077#Oq3u08OGbAqj4KQR.97