Call for innovation is acknowledging efforts which are required to lead the market. But innovation initiatives without a plan or meaningful approach can be delayed. First setback does not understand the need of innovation, which may result in the lack of explanation and context leaving staffs in jittery. It's essential to have a specific objective that fits the central need of the customer telling them what you are all about. Secondly, it's more important to learn and listen the original problem rather than hunting for solutions. Third, mishap is by solely asking for ideas of innovation without much interaction over the problem or the matter at hand.Read more at : http://www.cmswire.com/social-business/why-your-call-to-innovation-keeps-falling-flat/