/home/leansigm/public_html/components/com_easyblog/services<title>Why SEO and PPC are essential for marketing strategies</title>
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	<h1>Why SEO and PPC are essential for marketing strategies</h1>
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			<span class="post-date">Jan 29</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/social-media">Social Media</a>			</span>
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	<p><span style="font-size: 11pt; line-height: 107%; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Nowadays, SEO and PPC are two essential marketing strategies</span><span style="box-sizing: border-box;">. So, it is vital to first understand the difference between these two most popular approaches. SEO or search engine optimization is an organic or non-paid procedure of marketing that helps build site authority with some other benefits. PPC or pay per paid campaigns are more straightforward as a business running a PPC campaign pays for clicks, impressions or customer acquisitions. Read more at:  </span><a style="font-family: Calibri, sans-serif; font-size: 11pt;" href="https://www.business2community.com/online-marketing/seo-vs-ppc-how-to-choose-whats-best-for-your-business-02162097" target="_blank" rel="noopener noreferrer">https://www.business2community.com/online-marketing/seo-vs-ppc-how-to-choose-whats-best-for-your-business-02162097</a></p>
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		<a href="/blog/tags/paid-per-click-campaigns">
		<span itemprop="keywords">Paid Per Click Campaigns</span>
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		<a href="/blog/tags/search-engine-optimization-and-its-importance">
		<span itemprop="keywords">search engine optimization and its importance</span>
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		<a href="/blog/tags/search-engine-marketing">
		<span itemprop="keywords">Search Engine Marketing</span>
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		<a href="/blog/tags/search-engine-optimization">
		<span itemprop="keywords">Search Engine Optimization</span>
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