Automation in business can help to predict key challenges such as customer churn, sales forecast variances, real-time marketing ROI or P&L anomalies, and it can also recommend new revenue streams, product innovation, better marketing approaches and many other things besides. Another vital advantage of automation is that it also makes it more available for analysis. In this article, the author explores six ways to improve your big data automation. Read more about it at: http://it.toolbox.com/blogs/itmanagement/six-keys-for-automating-big-data-76670