SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Offline SEO tactics

Search Engine Optimization is all about optimizing your brand’s image both offline and online. It is done through by utilizing good quality content. It improves the search engine rankings by increasing your online traffic, thus strengthening the opportunity of enhancing brand identity and higher revenue generation. This article discusses some of the off-page SEO tactics that can be used in 2021. They are: Broken Or Damaged Link Building, Using trusted Resources For Links, Augment Influencer Marketing, Using Social Bookmarking, Create, Use & Distribute Infographics etc. Read more at: https://www.business2community.com/seo/off-page-seo-tactics-for-2021-how-to-gain-more-traffic-during-the-pandemic-02402710

 

 

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Social Media Engagement Strategies

Building relationships with your consumers is important in expanding your organic reach as well as customer loyalty. Improving your social media engagement also aids in building robust relationships with your users. Social networks also give you the chance to interact directly with customers and fans, and thereby give consumers the opportunity to interact directly with your brand. Read more at: https://www.business2community.com/social-media/10-ways-to-increase-social-media-engagement-02402230

 

 

 

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Strategies for website optimization

Website optimization is important for any business. For website optimization you need to focus on SEO. There are numerous techniques that you can use to rank higher on search engines.  This article discusses the best practices for website optimization that every webmaster should follow. Here are the some of the strategies: Optimize For Mobile-First Indexing, Improve Page Speed, Fix Core Web Vital Issues, Optimize Meta Title & Description, Optimize Images, Use Schema Markup and more. Read more at:https://www.business2community.com/seo/website-optimization-best-practices-for-2021-02402314?traffic_source=Connatix

 

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Strategy for B2B marketing

The online world is continually changing. The idea that you hold dear today may not be of any use  tomorrow. So, it is important to have sound marketing ideas. And it should always be based on how your understand the market. There are five things that are common with B2B customers. They are: site UX is their first impression of your business, Be knowledgeable about the market, Data is crucial, Content repurposing, and Positioning is important. Read more at: https://www.business2community.com/content-marketing/b2b-buyer-behavior-5-must-know-things-about-b2b-audience-02402396

 

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Latest trend in Content marketing

Business-to-business (B2B) content marketing sometimes is dull in comparison to B2C marketing, but according to research, it was found that content marketing for B2B companies provides the backbone of their customer acquisition strategy and if you have a sound strategy, it can give you a phenomenal growth. Read more at: https://www.business2community.com/content-marketing/b2b-content-marketing-strategies-for-organic-search-02402382

 

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How to effectively use chatbots

Organizations all over the world, are depending on chatbots. It was found that 37% of consumers are expected to use a chatbot to get quick answers for any emergency questions asked, while 35% are expected to use one to solve a complaint or provide a detailed explanation about something. It is found that chabots are not being used effectively. So there should be some marketing strategy to use the chatbots effectively as chabots can help your business with its SWOT analysis, saves money and time as well. Read more at: https://www.business2community.com/marketing/a-complete-guide-to-chatbot-marketing-02401815

 

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Get Quality Backlinks

Backlink is an important part of SEO. But you do not have to put any extra effort to find backlink.  People will search your website and like what they need to link out from their websites of their own choice. You need to have a robust backlink acquisition strategy for your SEO campaign with some certified methods. These are: Reviewing existing backlinks, researching about competitor backlinks, writing guest posts, looking for brand mentions, building broken links etc. Read more at:https://www.business2community.com/seo/5-ways-to-get-quality-backlinks-02400608

 

 

 

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Importance of video marketing

In today’s world video marketing is one of the key marketing methods which helps an organization with a range of functions. Its importance is growing every day. In this article link we will talk about the truth about video marketing strategy and also tell you how it promotes business growth and improves market performance. Read more at: https://www.business2community.com/video-marketing/the-truth-about-video-marketing-strategy-that-drives-growth-02386621?traffic_source=Connatix

 

 

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Importance of Market Positioning in Business

Organizations have many products, but they fail to keep focus on all their products. There are several factors that in the long run determine whether a business prospers or closes, market positioning strategy plays the most crucial role. This article link will delve into what market positioning is, how to position your business efficiently.  Read more at: https://www.business2community.com/marketing/market-positioning-the-keys-to-getting-it-right-02384508

 

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New Trends in Digital Marketing

Digital marketing has seen some changes due to COVID-19 pandemic. Yet as we all need to survive in this situation, there are some trends which are comping up in 2021 in a big way. These trends include marketing automation, user-generated content, social e-commerce etc. This article gives  us an insightful analysis of the new digital marketing trends. Read more at: https://www.business2community.com/digital-marketing/5-digital-marketing-trends-to-watch-out-for-in-2021-02378006

 

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Role of Machine Learning in Financial Transactions

Since lockdown, online transactions have shot up. And online fraud has also shot up. It has become quite impossible for banks to detect frauds.  But by applying machine learning, fraud detection has become easy for financial organization. Machine learning is detecting email spam,  product recommendation, accurate medical diagnosis etc. Machine learning can also authenticate transactions using machine learning and predictive analytics. Read more at: https://www.business2community.com/strategy/how-machine-learning-is-enhancing-fraud-detection-02383902

 

 

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Key trends to drive traffic on website

Everyone nowadays is into selling things online and creating ecommerce website is common. But getting sufficient website traffic to maintain a business is not as easy. It is a fact that there are several new ecommerce merchants are struggling to get a decent amount of traffic to their websites. This article tells you about some of the best ways to drive more traffic to your ecommerce website. Read more at: https://www.business2community.com/ecommerce/7-of-the-best-ways-to-drive-more-traffic-to-your-ecommerce-website-02383228?traffic_source=Connatix

 

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Trend in influencer marketing

This year is the age of influencer marketing. In 2020, it is found that more than 46% of brand published advertisement with hashtags #ad on Instagram; almost one-third of Instagram channels are currently filled with micro-influencers. They enjoy better commitment with their viewers because they work hard to build their brand, amuse their followers, and build relationships with their clients. Read more at: https://www.business2community.com/marketing/the-future-of-influencer-marketing-is-here-02382332

 

 

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Importance of elevator pitch

Elevator pitches are important and is part and parcel of any business. It requires to be easy and get  noticed. But it takes a lot of effort in creating a truly effective elevator pitch. Read more at: https://www.business2community.com/strategy/3-ways-to-deliver-an-elevator-pitch-that-will-sell-anyone-02381832

 

 

 

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All About Cyber Security after Pandemic

Businesses are now reopening and struggling to find a balance as the operations moved online, cyber attackers are making a comeback. Today’s cyber threat landscape is expanding to include new and more sophisticated vectors. It is said that SME businesses are exposed to security breaches. It is said that about 43% of cyber-attacks happen with small businesses. It is also found that cyberspace crime recorded that there is 30% increase in security breaches post-pandemic. Read more at: https://www.business2community.com/cybersecurity/cybersecurity-checklist-for-small-businesses-in-2021-and-beyond-02381997

 

 

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Building your brand with company logo

Creating your company logo memorable involves some brainstorming and also creative graphic designing. Your company logo can help you to make a position into customers’ mind. Logo also helps you to utilize it in your business and marketing strategy. This article describes five ways to build your brand with a company logo. Read more at: https://www.business2community.com/branding/learn-how-to-build-a-brand-with-your-company-logo-02381251

 

 

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Myths about Viral Marketing

Viral marketing entails propagating your message quickly through your target market. It is found that most social media channels are believed to be a vital for viral marketing since it has the potential for engaging your content to strengthen your message. It is basically done through Word of Mouth that increases the credibility of your message when shared by friends. Nevertheless, viral marketing is a myth when you need to build a sensible digital marketing strategy. Read more at: https://www.business2community.com/content-marketing/the-secrets-of-viral-marketing-optimizing-your-content-for-engagement-02380820?traffic_source=Connatix

 

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Acquisitions for SME Business

Mergers and acquisitions speed up growth. This is done by creating strategic acquisitions. And for small and medium companies, locating an acquisition target to speed up growth takes concentration, dedication, skill, disciplined attitude, knowledge, time, and diplomacy. A positive acquisition process can have a high probability of success. This article will describe success with respect to acquisitions as how to close an agreement at a reasonable price or terms, and second how to achieve effective post-acquisition amalgamation. Read more at:

https://www.business2community.com/strategy/growth-through-acquisitions-a-key-to-accelerating-sales-and-profits-02380848

 

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Lead Generation for Small Business

Lead Generation is important for small business and it starts at the educational level as a small business you need to learn most of the concepts in lead generation from the very beginning. Nowadays, it is absolutely essential for marketers to include it in their marketing strategy. Here in this article, we will explore some of the primary concepts, particularly relating to building social media audiences for small businesses. Read more at: https://www.business2community.com/small-business/social-media-lead-generation-for-small-business-02380900

 

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CRM Analytics

CRM (customer relationship management) analytics comprises all programming that analyzes data about customers and presents it to help facilitate and streamline better business decisions.
CRM analytics offers insights to understand and use the data that is mined. CRM is used in Customer segmentation groupings, profitability analysis and customer value, personalization, measuring and tracking escalation and predictive modelling.
CRM analytics can lead to better and more productive customer relationships through the evaluation of the organization's customer service, analyzing the customers and verifying user data. CRM analytics can lead to improvement in supply chain management.
A major challenge is to integrate existing systems with the analytical software. If the system does not integrate, it is difficult to utilize collected data.
 
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