SigmaWay Blog

If you’re not tracking VR analytics, how do you know what works and what doesn’t? How do you prove ROI?

Utilizing quantitative and qualitative data can put you ahead of your competitors.  After all, without analyzing your data within VR is just guess work.

Doing this gives businesses the ability to track users in a 3D space instead of 2D screens. Traditional 2D tracking metrics such as clicks, swipes, scrolls or taps are certainly not the best ways to capture the depth of data available in these 3D environments.

VR specific metrics include Eye tracking to see what draws their attention, user interaction with specific objects, tracking 3D spatial data and biometrics to measure the emotional state of users to name a few.

These metrics are used by businesses to develop better products, train employees effectively and more efficiently and to understand customer buying behaviour.

Read more at: https://www.tobiipro.com/blog/why-vr-analytics-eye-tracking/

Today, with the rise of mobile devices and simple health trackers, people will soon be able to analyze their own health data themselves. The proliferation of mobile devices has helped liberate the insights from that huge amount of data organizations are collecting. For years, big data and analytics has been the solitary domain of the enterprise and today there is no shortage of people in analytics space, from traditional enterprise players such as Oracle, IBM, SAP Business Objects, to relative newcomers such as Roambi, Tableau, and Pentaho. While businesses are analyzing big data to make decisions, individuals will soon be able to analyze big data to improve their own lives. Consumer can also choose which fitness band to use to check calories, number of steps, activity level, heart rate, sleep patterns, and so on. With this type of data collection, real time biometrics could help in reaching out alerts to doctor so that it can save lives. New innovations will allow individuals to compare their health metrics to others in similar demographics. Thus, analytics along with the interconnection between mobile device, wearable devices and appliances, we will soon have access to greater insights to improving our health.

Read more at:http://analytics.theiegroup.com/article/53a7f76e3723a85c3a0000a1/The-Health-Tech-Revolution-Will-Turn-All-Of-Us-Into-Big-Data-Wonks