Drowning stakeholders in a sea of numbers lifelessly stacked in boring tables is bound to either bore or overwhelm them. This also disconnects them from the key insight that you aim to present through the information in the first place. When stakeholders become overwhelmed with many detailed but plainly presented statistics, data points, or figures without appropriate context or visualization, they often find it difficult to comprehend the value of the information it represents for decision-making. This lack of interest, understanding, or action by employees then obstructs successful transmission and collaboration in the business.
Data visualization is an important part of data analysis that can transform the process of displaying relationships, patterns, and trends that were previously presented in a boring and monotonous graphs and tables. Visualization can help build compelling, concise, creative and extremely attractive infographics, charts, graphs and tables which can withhold the attention of any listener and help in communicating complex data easily and clearly. It may even help an analyst discover new patterns and relationships that may not have been apparent previously in the raw data. It breaks vast, complex data sets down to aid decision-making and offers up some nuggets of gold from the extensive, endless realm of data points. Some of top products that make use of this principle can be found below by category:
Data Heat Maps: Use color-coded data to optimize websites, akin to adjusting sunbeds for optimal exposure. Scatter Plots: Depict relationships between variables, revealing outliers and trends in ad spend versus revenue. Histograms: Group customer ages to showcase dominant age groups for targeted marketing. Bar Graphs: Compare market share among brands like Apple, Samsung, and Google, akin to a medieval data joust.
Data visualization is a crucial modern skill to possess in one’s arsenal. It can be performed by anyone at any stage with any type of data. Start your insight into data visualization today, learn more here and contact us!