Today marketers prefer one-to-one market with customers. This requires full agility and efficiency. The Agile marketing is more interactive, efficient and effective than waterfall approach (old sequential marketing). Big marketing campaigns are cumbersome and time consuming and there are always possibilities that campaigns may fail with high cost. Companies can reduce the stagnation in few steps:
1. Increase the productivity by providing training to employees for multiple tasks.
2. Hire talent for both data science & analytic and creativity.
3. Use CRM (Customer Relation Marketing) and data driven marketing solutions.
4. Take expert help or consultancy services.
5. Outsource services if possible to decease the work.
To know more click on the Link: http://www.cmswire.com/digital-marketing/why-your-business-should-embrace-agile-marketing/