User Experience Design or UX, is more than a concept. It is an intelligent approach to website design. UX designers think more scientifically and build frameworks for websites, assisting the transition between users’ needs and expectations from websites. There are four key fundamentals of user experience design: Information architecture (IA), Interaction design, Usability, and Visual design. Read more at: http://www.socialmediatoday.com/technology-data/decibelpowell/2015-10-07/why-does-user-experience-design-matter