For a future IT landscape dominated by Big Data technologies, it is crucial to use technologies and tools for Big Data. Hadoop and MongoDB are designed to perform in the Cloud which gives firms ability to scale computing and storage resources. Also, data professionals have to undergo proper training to acquire skills. Data stored in cloud should be according to the company's security policies and compliance laws. Mastering the art of messages, promotions, and marketing on a micro-level, will lead to more customer-centricity, and deeper customer engagement, will ultimately result in better ROI. Read more about this article at: http://www.marketingprofs.com/articles/2015/27754/seven-ways-to-get-ready-for-big-data-of-the-future