Though there has been a lot of excitement around Big Data and the potential it holds for making businesses efficient, the significant risks surrounding it in the longer run shouldn’t be overlooked. Some of the most critical issues relating to Big Data are determining what kind of information can be shared and with whom, verifying transmission of cyber information without the threat of leakage and accurately analyzing the available data through the right algorithms and models. The two serious limitations to analysis of huge data sets are overestimation of the predictive capabilities of analytics and misrepresentation and manipulation of data to produce favorable results. Over-dependence on data as a base for decision making can be a risky proposition, especially for consumer-driven business and research organisations. Read more at: http://www.financialexpress.com/industry/technology/big-data-paradox-how-a-business-can-become-a-target-for-cyber-criminals/751246/