Database is the most important part of your CRM system and is effective only when the entries are correct. But, keeping them correct is a never ending struggle. If not attended, it will slow your database and eventually corrupted. When that happens, the database is of no use. Preventing database corruption is a huge task for everyone who uses the database. Correcting individual database entries does not take long, but it should be done all the time. Automation is the only solution. Many of the misspellings and duplication work can be done by your CRM system or third party software. Read more at: http://it.toolbox.com/blogs/insidecrm/winning-the-clean-data-battle-78542