The present events ongoing in the world economy give us the impression that we are amidst turbulence and chaos. To become more active and adjust to rapidly changing events, Finance Planning and Analysis (FP&A) departments should consider a vast amount more of data for forecasting. A lot of this can be achieved by making use of advanced technologies like Cloud, Big data and analytics. With Cloud, necessary information can be disseminated to required destinations. FP&A organizations are now moving from spreadsheets to enabling technologies and integrated platforms thus ensuring transparency of assumptions and drivers. Big data and analytics enables faster than ever processing of data. Using software, sifting through a chunk of unstructured data and identifying patterns has become easier. Read more at: https://channels.theinnovationenterprise.com/articles/the-rise-of-the-rolling-forecast-for-fp-a