Big data analytics is a strong process to enrich any business process. Ford automobile company is applying big data analytics to improve their business. In doing so, they polish the metrics from the company's best processes across myriad manufacturing efforts and through detailed outputs from in-use automobiles-- all to improve and help transform their business. Big data is allowing deeper insights in improving processes, quality control, and customer satisfaction. To know more on this topic, go through the article by Dana Gardner, president and principal analyst at Interarbor Solutions.