Machine learning technology is becoming important for organizations, but, we must first know what machine learning is all about. It searches for patterns in big data sets and uses a data modeling algorithm designed to predict outcomes or make decisions and in turn improves functionality. Nowadays, customer relationship management (CRM) vendors combine machine learning with this application to boost its effectiveness. In this article we will come to know about some ways that will make your CRM experience better. They are: Lead Scoring, Sales Pipeline Stage, Personalization, Churning etc. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-machine-learning-enhances-your-crm-experience-73453