Mixed reality or MR is a new technology which is coming up and will soon become a buzz-acronym within the CRM industry. In a nutshell, mixed reality combines the best elements of virtual reality or VR and augmented reality or AR and both AR and VR headsets are expected to flourish in terms of sales over the next five years, but it is expected that the value of these headsets will go beyond their utility with gaming platforms. As the demands on CRM teams to deliver a more personalized service is increasing, the mixed reality technology is being trialed in certain segments of the travel sector as MR can allow staff to match client data to the person they are seeing as part of their day-to-day activities. Read more at: http://it.toolbox.com/blogs/insidecrm/mixed-reality-will-bring-crm-to-the-front-line-of-the-hospitality-market-78818