The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect and engage their customers. Connection between business and customers in digital channels is known as customer journey. An integrated portfolio of technologies including self-service mobile apps, customer communities and open product development can reshape today's customer journey. To know more about the change in customer journey, go through the article by Dion Hinchcliffe, expert in information technology, business strategy and next-generation enterprises.