Nowadays, many organizations use data and analytics to understand customers, develop new products and optimize business processes.
“Organizations able to take advantage of the new generation of business analytics solutions can leverage digital transformation to adapt to disruptive changes and create competitive differentiation in their markets,” said IDC analyst Dan Vesset in a statement issued in conjunction with the release of IDC’s Worldwide Semiannual Big Data and Analytics Spending Guide earlier this year. A recent Forrester Research study also found that, 50% of businesses now use data and analytics tools to analyze their existing customers, while 48% use them to find new customers and 47% use them to develop new products and services. Read more at: http://www.cio.com/article/3147293/analytics/analytics-50-how-big-data-innovators-reap-results.html#tk.ciofsb