Customer relationship management or CRM technology improves workflow, automates repetitive tasks and improves their productivity in a small business. It was also found that if a small business adopts CRM technology, revenue increases by 41%. CRM tools provide assistance in many aspects of the sales process, but only if is implemented in the right way. To know more about how to effectively adopt CRM technology for your small business, follow: http://it.toolbox.com/blogs/insidecrm/3-ways-to-effectively-adopt-a-crm-for-your-small-business-69782