The Internet provides powerful insights for marketers. So, the role of predictive CRM software becomes important. It accumulates information about prospects and makes a forecast about future customer behavior, which is also a process called predictive analysis. This article explores why predictive analysis and CRM goes hand in hand. The reasons are - Predictive models are helpful because they offer valuable insights into which products and services different customers are interested in. It can also mine data from various sources i.e. a company's website, social media pages, and third-party data providers and based on these facts can use algorithms to forecast trends. It also minimizes risk by identifying customer behaviors. Read more at: http://it.toolbox.com/blogs/insidecrm/predictive-analytics-and-crm-how-it-could-reshape-your-business-74237