How can analytics help in hospitality and travel management? Though it is sounding bit unrealistic yet it can be actually done. Through data analysis companies can identify what customers are looking for in their site. Based on that companies can easily prioritize the customers’ needs through tokenisation. Moreover, companies can enrich their investment decisions, revenue limits. This can also help in integrated marketing.
For more information, please go through: http://www.amadeus.com/hotels/newsrepository/articles/major-global-study-reveals-how-big-data-will-transform-hospitality-industry/